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Tuesday, April 3, 2012

Box Office Preview: 'Titanic' Sails Again in 3D

Nearly 15 after James Cameron's Titanic took the world by storm and became the most successful film of all time -- grossing $1.8 billion -- the movie is being rereleased in 3D on Wednesday, the 100th anniversary of the sinking of the Titanic in the icy waters of the North Atlantic.

Paramount opens Titanic 3D in 2,600 locations domestically, while 20th Century Fox (the two studios are partners on the property) launches the film around the globe, including in Japan, where the move was a giant blockbuster.

In advance of the opening, Paramount is hosting about 300 sneak previews at theaters around the U.S. on Tuesday night for die-hard fans.

In the U.S., Titanic 3D is tracking best among younger females, followed by older. Box office observers believe the film will gross $20 million to $25 million for the Wednesday-Friday stretch, but caution rereleases are relatively unknown territory (plus, it is Titanic, starring Leonardo DiCaprio and Kate Winslet).

Last fall, Disney's 3D rerelease of Lion King impressed in opening to $30.2 million and topping the box office for two weekends in a row. The rerelease ultimately earned a dazzling $94.2 domestically and $84 million overseas.

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